Dji Sam Soe Legenda Rokok Indonesia

RUMAH kuno itu tak lagi berpenghuni. Pagarnya tertutup seng. Ketika didatangi Tempo tiga pekan lalu, tampak empat petugas bergantian menjaga rumah. Di rumah inilah Liem Seeng Tee, pendiri HM Sampoerna, mengawali sejarah pada 1927.
Beralamat di Jalan Ngaglik, Surabaya, rumah ini—selain menjadi tempat tinggal—dulunya berfungsi sebagai gudang tembakau dan pabrik rokok. Selama lima tahun Seeng Tee menguji berbagai campuran rempah dan cengkeh di rumah ini. Dji Sam Soe salah satu produknya. Dari rumah ini pula Dji Sam Soe mulai diproduksi secara masif.

Formula rokok ini dibuat 15 tahun sebelumnya, saat Seeng Tee masih bekerja di pabrik rokok kecil di Lamongan. Tugasnya kala itu meracik dan melinting rokok. Belakangan, racikannya menjadi cikal-bakal formula Dji Sam Soe.
Penghasilannya di pabrik ditabung untuk menyewa warung di Jalan Cantian Pojok—kini Jalan Pabean Cantian, Surabaya. Berukuran empat meter persegi, beratap ilalang dan bertiang bambu, warung tanpa dinding ini menjual aneka makanan dan minuman. Replika warung itu kini dapat dilihat di House of Sampoerna di Jalan Taman Sampoerna, Surabaya.

Hidup Seeng Tee tidak cuma bersandar dari warung. Ia dan istrinya, Tjiang Nio, mencampurkan rempah-rempah, seperti cokelat, vanili, pala, kayu manis, dan cengkeh, ke dalam tembakau. Campuran ini dilinting dengan tangan menjadi rokok.

Berbekal sepeda onthel, pria kelahiran Provinsi Hokkian, Cina daratan, itu berkeliling Surabaya berjualan rokok. Oleh Tjiang Nio, perempuan yang dinikahinya pada 1912, uang hasil usaha itu disimpan di dalam tiang bambu penyanggarumah. Sebagian tabungan digunakan kembali untuk membeli tembakau. Agar usahanya berkibar, Seeng Tee membentuk badan hukum Handel Maatschappij Liem Seeng Tee pada 1913. Nama ini kemudian menjadiPT Handel Maatschappij Sampoerna— setelah perang kemerdekaan usai, namanya berubah menjadi PT Hanjaya Mandala Sampoerna.
Pemilihan kata Sampoerna, kata Elvira Lianita, Manajer External Communication PT HM Sampoerna, memiliki dua makna. Kata itu merupakan ejaan dari kata ”sempurna”. Kedua, kata ”sampoerna” berjumlah sembilan huruf. ”OrangCina percaya sembilan merupakan angka keberuntungan,” katanya.Kemasan Dji Sam Soe memang sarat dengan angka sembilan. Berasal dari bahasa Hokkian, Dji Sam Soe berarti dua, tiga, dan empat. Bila dijumlahkan, hasilnya sembilan. Logo kemasan berupa sembilan bintang.
DARI Ngaglik, Seeng Tee pindah ke kawasan Jembatan Merah pada 1932. Ia membeli bangunan milik Jongens Weezen Inrichting, yayasan panti asuhan milik pemerintah kolonial Belanda. Di atas lahan 1,5 hektare, pabrik sekaligus tempat tinggal dibangun pada 1864. Sejak enam tahun lalu, gedung itu berfungsi sebagai Museum House of Sampoerna.
Sejak itu, usaha Seeng Tee makin moncer. Dengan 1.300 karyawan, produksi pada 1940 menembus 3 juta batang per minggu. Menurut Hermawan Kartajaya, Yuswohady, dan Sumardy dalam buku 4-G Marketing: A 90-year Journey of Creating Everlasting Brands, Dji Sam Soe bahkan pernah menjadi ”mata uang” pedagang masa itu karena nilainya lebih stabil ketimbang mata uang resmi. Permintaannya membeludak. Agen harus menunggu dua-tiga minggu untuk memperoleh pesanan.
Usaha rokok Seeng Tee berantakan setelah Jepang masuk pada 1942. Ia ditahan dan menjalani kerja paksa di Jawa Barat dan Jawa Tengah. Pabriknya digunakan buat memproduksi rokok merek Fuji untuk tentara Jepang. Beruntung, seluruh keluarganya selamat dalam persembunyian. Seusai perang, pabrik dalam kondisi porakporanda. Harta keluarga dan perusahaan dirampas Jepang. Satu-satunya aset cuma merek dagang Dji Sam Soe. Seeng Tee berusaha menata kembali usahanya. Berkat merek ini, mitra bisnis Seeng Tee kembali berdatangan. Mereka menyuplai cengkeh, tembakau, dan bahan baku lain.
Perlahan-lahan Dji Sam Soe kembali berkibar. Pada 1949, pabrik sudah pulih seperti semula. Situasi ini cuma berlangsung hingga 1956. Setelah Seeng Tee meninggal pada tahun itu, Sampoerna jeblok. Mesin pelinting tidak beroperasi. Pekerja tidak mencapai 150 orang. Tiga tahun kemudian, pabrik ditutup karena paili
RODA bisnis keluarga Sampoerna kembali bergerak setelah Liem Swie Hwa, putra tertua Seeng Tee, meminta adiknya, Liem Swie Ling—yang telah membuka perusahaan rokok merek Penamas di Bali—memindahkan perusahaan rokoknya ke Malang pada 1965. Di tengah kuatnya arus rokok putih di pasar, Swie Ling berkonsentrasi membesarkan kembali Dji Sam Soe.
Swie Ling alias Aga Sampoerna memulai dari nol: membeli tembakau secara tunai, menjual rokok dengan tunai, dan membangun perusahaan berdasarkan arus kas harian. Nama besar Dji Sam Soe menjadi penyelamat. Agen kembali berdatangan.

Dalam 12 tahun, pabrik kian berkembang. Karyawan lebih dari 1.200, dengan produksi 1,3 juta batang rokok per hari. Ia berpedoman tidak boleh ada rokok menginap di pabrik meski sebagai persediaan. Produksi hari itu harus dijual hari itu juga. Hasilnya, Dji Sam Soe untung US$ 200 ribu per bulan.
Pada 1977, Aga mulai melibatkan Putera Sampoerna, anak bungsunya. Salah satu terobosan Putera adalah meniadakan agen dari rantai distribusi. Ia membuat fasilitas produksi terpadu seluas 153 hektare di Sukorejo, Jawa Timur, dan membeli tembakau langsung dari petani. Ia juga mengubah usaha menjadi perusahaan terbuka. Hasilnya, penjualan Dji Sam Soe meroket dari 21 juta batang per minggu pada 1980 menjadi 64 juta batang per minggu pada 1991. Pada 2000, penjualan Dji Sam Soe menembus 18,9 miliar batang per tahun. ”Merek ini tulang punggung perusahaan,” kata Eka Darmajanto Kasih, orang dekat keluarga Sampoerna.
Kunci keberhasilan penjualan, kata Eka, terletak pada konsistensi perusahaan dalam mengkomunikasikan kualitas merek ke pelanggan.
Alhasil, citra yang tertancap di pelanggan selalu sama. ”Ini menciptakan loyalitas konsumen,” kata bekas Chief Financial Officer HM Sampoerna itu. Tradisi angka sembilan juga dipertahankan. Mobil Rolls-Royce milik Aga, misalnya, berpelat nomor SL-234. Semua mobil pabrik di Sukorejo dan Rungkut memakai pelat nomor yang bila dijumlahkan hasilnya sembilan. Luas tanah di pabrik Sukorejo hasilnya sembilan. Penjumlahan saham Sampoerna ke publik juga sembilan.
Empat tahun lalu, saat berada di puncak, Putera melepas 40 persen saham HM Sampoerna—induk Dji Sam Soe—ke Philip Morris. Kapitalisasi pasarnya ketika itu US$ 5 miliar. Perusahaan Amerika Serikat yang terkenal dengan merek Marlboro itu merogoh kocek US$ 2 miliar.

”Tak cuma membeli saham, Philip juga membeli merek dan budaya perusahaan,” kata (almarhum) Anky Camaro, bekas Presiden Komisaris HM Sampoerna, ketika itu.



Sumber WWW. Tempo Interaktif.COM

Aroma Coffe “The Ancient Fabriek From Paris Van Java”

Aromanja dan rasanja tinggal tetep, kaloe ini koffie soeda di boeka dari kantongnja harep dipindahken di stopfles atawa di blik jang tertoetoep rapet. Djangan tinggal di kanto
. TEXT with the old spelling in brown paper wrapper, which is packaged Koffie Fabriek Aroma, not just advice for anyone who bought a coffee powder smell the coffee factory output in the Road Banceuy No. 51 Bandun The inscription on the wrapper is also already a part of the trademark. Like the warning on the drug in the packaging box, the manufacturer will remind the buyer through the text.

Which is also worth considering is the direct advice of Widyapratama (58), which is often addressed as Mr. Widya, the sole heir Koffie Fabriek Aroma of Tan Houw Sian, his father. "Come over here (Fabriek Aroma) during the morning where the shop has not hindered auto parts sellers," said Mr. Widya It is true, there is something else when we arrived early before the sellers parts Banceuy vehicles filled the streets. . Although the new Koffie Fabriek Aroma officially opened at 6:00 pm, but when we took time to come one hour earlier (at 5:00 pm), the nose will be greeted us was the smell of fragrant coffee.

 In addition to coffee served with fragrant odor, while waiting for sunrise and bustle Road Banceuy start creating, we are able to enjoy the whole building Koffie Fabriek Aroma Art Deco style. "The building was built in the 1930s, until now no iota of change," said Mr. Widya with pride. Is a joy and a blessing in itself, if by chance we met with Mr. Widya directly when buying coffee aroma or just look around and smell the coffee Koffie Fabriek Aroma.Yes, we'll get a lot of knowledge from Mr. Widya. Not just about coffee, but also advice and counsel to treat coffee as well as matters pertaining to life.
Among the suggestions conveyed his passion Mr. Widya is dealing with injuries Robusta coffee sprinkled into the wound. "It will dry quickly and has been tested. There are no side effects at a later date, which occurred even ulcers or sore so dry and fast recovery, "he said with a hand picked coffee beans demonstrates how to sow. Another suggestion is to treat the coffee when mixed with milk. “"Do not drink coffee mixed with milk, if you must drink milk mixed with coffee, because it will lose flavor and aroma of coffee," said Mr. Widya that confuse some participants Java Jive Walk held Bandung Trails, last weekend. . Yes, down the history of coffee in the city of Bandung can not escape the presence Koffie Fabriek Aroma pioneered Tan Houw Sian, Mr. Widya the father since the 1930s. Factory activity held on the land as it was 1300 square meters, starting from the warehouse, drying, processing of coffee beans, until the sale of products (shop).
 Therefore, if was in the city of Bandung, force yourself to wake up early. Come in the morning when the sun rose slowly round and showing off its rays outward appearance in the sky east of the city's development. Mr. Widya will be happy to be a guide, took us to adventure to places we never imagined before.
. Before entering the main building which is used as coffee processing plant, we will advance past the fenced glass breaking machine and a jar of coffee beans of the coffee cups and scales. . From the door to the main part of the building that is open, you'll see three old bicycles hanging on the wall above.
I "That's part of the estate of my father (Tan Houw Sian, ed), I want to someday my kids always remember that the factory was started with an old bicycle in his day, with sweat from his grandfather," said Mr. Widya.
 Once inside, our view will immediately drawn to the brand of coffee-processing machine "Probat" made in Germany made in 1936. Before having his own factory, in the 1920s, Tan Houw Sian became a factory worker in Holland's coffee. Wages from the day's work continues so that he could ditabunya pioneering coffee factory in 1930 and bought their own coffee processing machinery.
 Before you get information about how to enable Probat machines, Mr. Widya will explain about the type of coffee and coffee age. Kopi yang berusia lebih muda akan terlihat putih ke kuning-kuningan. Coffee younger will look white to yellow-brass. Robusta coffee slightly flattened shape, while arabica slightly rounded.
Having introduced the types of coffee, Mr. Widya shows how the processing engine stove (cooking) 78-year-old who uses wood fuel rubber trees. “"In addition to environmentally friendly because the smoke was not thick and irritating the eyes, the rubber tree also does not affect the smell and taste of coffee," said Mr. Widya when asked about the reasons for the use of rubber trees as firewood.
 This rubber tree wood also produces a low temperature and go to add special smell of coffee. . Once roasted within 1 hour, coffee beans that have been cooked and then sifted to removed the rest of his skin, then selected seed really good. From 200 kg of coffee it will produce only 160 kg because of the depreciation of coffee content. . Having chosen a good seed, coffee beans back ground and sifted and packed according to buyer demand.
“ "Coffee beans freshly ground can hold up to three months.. if you live in the area around Bandung, I suggest to buy the little packets of it, so I can be fresh coffee freshly ground, "said Mr. Widya
In the barn was a pile of burlap sacks of coffee beans robusta and arabica, the pile of sacks of coffee starting from one meter below the floor to the roof."I do not remember how much all coffee stored in this warehouse," said Mr. Widya accompanied by laughter that always accompanies each guyonnya.
 Coffee beans that go into the barn Koffie Fabriek Aroma, not directly processed as many coffee factory. . Both types of robusta and arabica, will be stored in advance for eight years before the roasted and ground. It is said that during the time that's best for storage of coffee.
. This is an aging process to establish the coffee flavor. ;The longer the period of storage of coffee beans, the lower the levels of caffeine. Result, the stomach was bloated and no sour taste left in the throat. . Acid levels in the coffee went down to only 2% -3% only. T Tradition Tan Houw Sian derivative is held by Widya until today. Two times a year, Widya visit coffee plantations and fruit to choose their own coffee in the coffee plantation area of each 5 hectares located in Aceh, Medan, Toraja, Jember, and Timor. It was also the father had done.

. Having obtained the best coffee, the coffee is dried in the sun for seven hours. . After that, stored in gunny-colored (not a plastic bag) and maintained the level of dryness.

 If you want the coffee to make your stay to stay awake and work (literacy), Mr. Widya will make  robusta coffee is 2 years old. However, if you want coffee lighter Robusta, will diracikkan coffee 8-year-old.
Well, when I'm happy and want to just taste the coffee, I chose which is mokka arabica arabica coffee blend from Aceh, Medan, Toraja, Jember, and Timor. So feel free to ask, "said Mr. Widya

Coffee Types

Coffee Types
Coffee varieties refer to the subspecies of coffee. Coffee beans from two different places usually have a different character, both from the smell (from the smell earthy orange), contain caffeine, flavor and acidity. These characteristics depend on where the coffee plants to grow, production processes and sub-species genetic differences coffee.
 arabica coffee varieties
Coffee from the species Coffea arabica has a rich taste than Coffea robusta. arabica has many varieties. Each variety has unique characteristic ,Some popular varieties include:
• . Coffee Colombia (Colombian coffee) - was first introduced in Colombia in early 1800. Currently cultivars Maragogype, Caturra, Typica and Bourbon planted in this country. If direct fried, Colombian coffee has a taste and strong aroma. Colombia is the second largest coffee producer in the world after Brazil. Approximately 12% of the world's coffee is produced in this country
• . Colombian Milds - this includes coffee varieties from Colombia, Kenya and Tanzania. Everything is kind of arabica coffee that has been washed,Coffee beans are not fried from the varieties C. arabica arabica
• Costa Rican Tarrazu - from (en) "San Marcos de Tarrazu valley" in the mountains outside of San José, Costa Rica.
• . Guatemala Huehuetenango - Grown at an altitude of 5000 feet in northern Guatemala.
• Ethiopia Ethiopian Harrar - from Harar, Ethiopia
• Ethiopian Yirgacheffe - from the area in the city Yirga Cheffe in the province of Sidamo (Oromia) in Ethiopia.
• . Hawaiian Kona coffee - grown in the foothills Hualalai in the district Kona in Hawaii. . Coffee was first introduced to the Islands by Chief Boki. Ia adalah gubernur Oahu pada tahun 1825. of Oahu in 1825.
• . Jamaican Blue Mountain Coffee - from the Blue Mountains in Jamaica. Coffee is a high price because kepopulerannnya.
• Coffee Java (Java coffee) - from the island of Java in Indonesia. Coffee is so famous that the name of Java became a slang term for coffee.
• Kenyan - Known among acid and flavor.
• Mexico - Produces hard bean coffee.
• Mocha - Coffee from Yemen was formerly traded on the port of Mocha in Yemen. . Do not be confused with how to serve coffee with chocolate.
• Santos - from Brasilia. Has a low acidity level.
• Sumatra Mandheling and Sumatra Lintong - Mandheling is called by tribal Batak Mandailing in northern Sumatra in Indonesia. Coffee Lintong called by the name of the place Lintong in northern Sumatra. While Gayo coffee from the Gayo Highlands - Gayo is the Native name in Aceh - which include Regency Aceh Tengah and Bener Meriah.. Coffee Gayo mentioned as the best organic coffee in the world.
• Sulawesi Toraja Kalosi - Grown in the high mountain areas in Sulawesi. Kalosi is a small town in Sulawesi, which is a collection of coffee from the surrounding area. Toraja is the mountainous region of Sulawesi where the coffee is grown. Celebes exhibits a rich, well-balanced acidity (slightly more than Sumatra) and has a multidimensional character. Coffee is suitable for darker roasting. Because the production process, this coffee can dry irregularly. Yet the seeds of this irregular shape can enrich it.
• Tanzania Peaberry - grown on Mount Kilimanjaro in Tanzania. "Peaberry" means that the coffee beans is only one in each fruit. Not the usual two in one fruit. This usually grows naturally in 10% of the coffee harvest.
• Uganda - Though most of the Robusta coffee producers. Ada juga kopi arabika berkualitas yang dikenal sebagai Bugishu . There is also a quality arabica coffee known as Bugishu.
• Luwak Cofee one of the Arabica coffee varieties that have been eaten by a mongoose and then collected and processed. Taste and aroma of this coffee be distinctive and most expensive coffee in the world.
Mixed
Coffee beans are blended to balance flavor and aroma complexity. One of the oldest traditional mix is Mocha-Java, consisting of the same coffee bean names. . Typical chocolate is compatible with Cafe mocha, which are blended coffee drinks with chocolate. We have a mixture of regular Mocha-Java mixed with other varieties to create a unique characteristic. Many coffee companies that have their own mixture.
Some coffee beans are very popular and therefore have a more expensive price than other coffee beans. Jamaican Blue Mountain and Hawaiian Kona is probably a good example. These coffee beans are often mixed with other beans that is not how expensive, and with it a mixture is called a blend (such as "Blue Mountain blend" or "Kona blend"), but only slightly from the type of coffee beans were use
 robusta coffee varieties
aOne of the Robusta coffee varieties are famous Luwak coffee from Indonesia and the Philippines Alamid spatula. These coffee beans collected from civet mongoose. This coffee has a distinctive taste.

Menebak Kepribadian dari Pilihan Kopi

JAKARTA, KOMPAS.com — Secangkir kopi tidak hanya sekadar buih dan gula yang mengendap di dasarnya. Karakter dan kepribadian Anda dapat tecermin di sana. Dua pakar bahasa tubuh asal Australia, Judi James dan James Moore, mengklaim bahwa selera dan pilihan kopi seseorang sebenarnya dapat mengandung makna tertentu.

Menurut mereka, selera kafein dapat mengungkap banyak hal, seperti kepercayaan diri, tingkat stres, dan bahkan kehidupan seksual. Berikut ini uraiannya seperti yang tercukil dalam buku The You Code

.

Peminum "espresso": Mereka yang suka kopi ini cenderung moody, tegar, dan pekerja keras. Mereka juga suka menjadi pemimpin dan mengejar tujuan. Mereka  bisa jadi seorang pasangan yang berpengalaman dan menyenangkan, tetapi kesetiaannya belum tentu bisa diandalkan.

Peminum "black coffee": Tipe orang ini sungguh minimalis dan tanpa ornamen. Dia menerapkan pendekatan langsung dalam hidupnya. Peminum kopi ini bisa jadi pendiam dan moody, tetapi kadang kala juga bisa menjadi sangat terbuka pada orang lain.

Peminum "latte": Secara tipikal, mereka adalah metroseksual. Peminum latte ingin menyenangkan orang lain dan sangat ingin disukai. Dengan memilih minuman hitam dan berbahaya kemudian mengubahnya menjadi minuman nyaman bercampur susu, James dan Moore bilang bahwa peminum latte mengakui bahwa mereka memiliki sisi ketidakmatangan walaupun ingin maju sebagai penantang.

Peminum "cappuccino": Seperti halnya yang mereka minum, penggemar cappuccino tidak penting seperti halnya buih dan gelembung, bosan dengan detail, tetapi tidak terobsesi dengan hal-hal material. Peminum cappuccino menikmati seks, tetapi mudah bosan dengan pasangan yang kurang imajinatif.

Peminum "instant coffee": Mereka ini tipe orang yang menyenangkan, langsung ke tujuan, suka tertawa, dan hidup dengan slogan "Jika tidak rusak, tak perlu diperbaiki". Peminum instant coffee bisa jadi hanya memiliki karier yang datar-datar saja dan harus melihat orang lain untuk melihat ke dalam apa yang tersembunyi dalam kepribadian mereka. Hal yang bukan omong kosong dari peminum instant coffee adalah alergi terhadap perilaku berpura-pura dan mereka tetap memakai kaus kaki saat melakukan seks."

Peminum "decaf soy milk": Mereka adalah tipe orang yang maunya benar sendiri, sok peduli lingkungan, pencari perhatian dengan kecenderungan pilih-pilih, rewel, dan gampang jijik. Selain itu, pilihan palsu ini menyiratkan sebuah kesombongan, tipe high-maintenance yang mendambakan sesuatu yang tidak dapat mereka peroleh dan merasa ragu dengan kepribadian mereka sebenarnya.

Peminum "frappuccino": Tidak karuan dan dangkal, peminum frappuccino akan mencoba apa pun sekali saja, terutama jika seorang selebriti lebih dulu melakukannya. Mereka senang memosisikan diri sebagai trend setter, tetapi mereka memberi kesan bahwa mereka adalah seseorang yang lebih mementingkan gaya ketimbang hal substansial  Hubungan asmara peminum frappuccino sering kali berlangsung seperti selera mereka.

Tidak suka kopi: Sungguh disayangkan, keputusannya tidak bagus. Menurut James dan Moore, takut minum kopi sama dengan takut akan hidup. Jika rasa kopi membuat Anda takut, maka Anda benar-benar seorang yang kekanak-kanakan, dan inilah saatnya untuk bergabung dengan dunia yang terus tumbuh!

Sumber Kompas 

Starbucks from Small To largest

The  famous coffee shop is Starbucks.  I will discuss about what is Starbucks, the things that make me want to consume products from Starbucks and also the reasons that could cause me not to consume Starbucks. Berikut penjelasannya Describes

`.Starbucks History
Starbucks is the name of a coffee shop that the international standard. . First established in Seattle, Washington by 3 people is Jerry Baldwin, Zev Siegel and Gordon Bowker in 1971.  Starbucks initially sold only coffee beans and equipment associated with coffee production but in 1982, a businessman named Howard Schultz joined Starbucks in the company and suggested that not only sell starbucks coffee beans and equipment, but also serve coffee drinks.  The idea was rejected because the original owners of Starbucks coffee is the assumption that home-based beverage that Howard Schultz finally make their own coffee shop called Ir Giornale.

In 1987 the original founders of Starbucks decided to sell the Il Giornale to Starbucks's Howard Schultz, Howard Schultz and then change the name Ir Giornale and Starbucks opened a branch in another place.  Although Starbucks positioned itself as a coffee shop, they also provide the food and suitable to eat while drinking coffee, it makes Starbucks so popular with consumers.  Starbucks in the country of origin is a favorite because the majority of people in America drink coffee in the morning or at noon during office breaks.

 Starbucks opens first international branch in Tokyo in 1996, and since then continued to open branches and a joint venture that is now owned outlets either directly or from the joint venture and licensed outlets amounted to 12,440 in the whole world ....

Strabuck Networking
The first Starbucks outside of Seattle is in Vancouver and Chicago in 1987 while the first branch outside of North America is located in Tokyo, Japan which opened in 1996.and . Starbucks is now found in Argentina, Australia, Austria, Bahamas, Bahrain, Belgium, Brazil, Canada, Chile, China, Cyprus, Czech Republic, Danish, Egypt, France, Germany, Greece, Indonesia, Ireland, Japan, Jordan, Kuwait, Lebanon, Malaysia, Mexico, Netherlands, New Zealand, Oman, Peru, Philippines, Qatar, Romania, Russia, Saudi Arabia, Singapore, South Korea, Spain, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates,And the new store will be opened in Algeria, [6] Bulgaria, Colombia, Hungary,  Poland,  and Portugal.  In Indonesia, Starbucks franchises owned by Mitra Adi Perk

Starbucks “Criticism and controversy “
. In various places in the United States a number of Starbucks outlets have been subject to attack some parties argue that the company became part of the homogenization of American culture and currents of globalization sweeping the world." Form of attack varies, from graffiti on the walls, pouring glue in the locks on doors and windows to make the outlets into or contaminate the window, until the installation of a notification letter with a fake letterhead of contents Starbucks announced with regret the closing of "thousands of outlets in the whole world. "

luwak Coffee"Great Taste and Scarce Coffee On The World"

Highly caffeinated drinks this ecstasy was ranked 2nd of the world, one level below in terms of water consumption.  No less than 2 million people every day drinker, making coffee became the third largest primary commodities under, oil and gas.
Because of its popularity, not surprising that there are tens, even hundreds of new varieties found intentionally or not appear. Mulai dari yang dikenal dengan kopi Arabica, Yamen Mocha, Java, Oxaca, dll. Starting from the known to the Arabica coffee, Yamen Mocha, Java, Oxaca, etc..  All of these types of seed varieties, race - the race to supply the coffee, meet the high level of demand from various countries in the world.

Brazil, known as the largest coffee producing country in the world This country supplies 2 / 3 or approximately 67.77% in the case of coffee exporte The next is the country of Kenya.  Country located in eastern Africa relies on coffee as its main commodity.

 As for Indonesia itself according to the FAO statistical data to rank 3, as a supplier of world coffee.  Incidentally, there are 3 types of seed varieties to the country's most famous and desired by the kafeinisme world, a nickname given to people - people drink coffee enthusiasts.

 To 3 types of coffee is known as the Sumatran coffee (Mandheling Lintong), Sulawesi, and Luwak.  Sumatra coffee is of superior varieties from Indonesia.. Planted in the highlands, making a sharp aroma, strong, and slightly acidic.  Sumatra coffee is this type of basic material in the manufacture or Espresso Doppio (double espresso) that have the strong aroma of black, drowsiness relievers. As for the fans of Star BucksWorld famous coffee shop, which has no fewer that 100 outlets scattered in every country, certainly is familiar with the taste of coffee Sulawesi. . Sulawesi coffee, better known abroad Village Coffee called this is used by Star Buck as a raw material mix their drinks range. Mulai dari Latte macchiato, Viennese roast, Hazelnut chereme, dll. Starting from Latte Macchiato, Viennese roast, Hazelnut chereme, etc.. . So the high demand from Japan, Star Buck was even willing to spend them for the patenting of this Sulawesi coffee.While the latter is Kopi Luwak.
. Some of us may still feel unfamiliar with the name of this coffee, some may only know as the label coffee sold in supermarkets.  ? Actually, such as whether this coffee? Mungkin,, Kopi Luwak is the most peculiar types of coffee in Indonesia, or even in the world.  Why?

 Because the process of picking Luwak coffee beans is very different from his coffee - another coffee.  Coffee is generally harvested first and then the seeds are picked when ripe.  Where if the coffee beans are ripe, the farmers off Luwak (civet or civet similar) to eat the seeds - seeds that fell After that they are waiting for the throw dirt Luwang. Nah ! Well! bicoffee beans that came out along with Luwak's feces taken for further processing.
 Many of those who doubt how this case of fermentation.. However, researchers in Canada research proves, that the protein content in Luwak's stomach, making the beans ferment and mature more perfect. . Thus, the resulting feeling much better and solid than coffee - coffee is another.
. Once there was a researcher from the UK dating far - far traced over Java only to prove the truth of myth Luwak coffee. Namun, However, until a month he was around Java, no one who can show the existence of these Luwak coffee.  it's a big Scam “. So he says that myth Luwak coffee is just a lie "it's a big Scam". . However, as the saying goes Dogs barking khafilah passed, Kopi Luwak is entered into the list of most enjoyable coffee and the most wanted. The price in the world market soared.  635 U.S. dollars must be spent to get 1 kg Luwak coffee. In America itself, to taste Luwak coffee, we should spend about 50 U.S. dollars, when in the rupiah exchange rate, prices range from approximately 400 to 500 thousand rupiah ONLY FOR ONE CUP!  is equivalent to the price of 2 Ribs Tony Romas, who sepiringnya worth 200 thousand.  Figures are fantastic just to sip a cup of coffee.

K. This phenomenal coffee even become hot topic in America, and in the Oprah Winfrey Show.  American Realiti event hosted show was watched Oprah no less than 4 million people every day.  when talking about Luwak coffee, people are no longer talking about myth. Mitos ataupun bukan,  Myth or not, Kopi Luwak from Indonesia was already go-international, and to hold the title as the most expensive coffee in the world and the weirde

Nyethe : Cigarette drawing tradition with Coffee

. Nyethe is an activity to draw or paint on a cigarette with coffee grounds to use the media in the Java language called cethe.That's why this activity called nyethe.  Based on stories by word of mouth, a habit is actually nyethe initiated by the farmers who run out of coffee while wedang a break after working in the fields. I Wife who usually eat and wedang sent into the fields to coffee farmers.  If then the coffee has been delivered while coffee is still not satisfied, then the applying farmers apply cethe or coffee grounds into cigarettes and then smoked.  There is also the opinion cethe origins began when the farmers finished work from the fields, their habits will stop at the shop for coffee and meet other fellow farmers to just mingle and discuss issues surrounding their farm. . While coffee and chatting, the occasional cigarette at the suction smeared with coffee grounds in the cup. 

The coffee was not as smooth as now existing or rough.. Deposition   to cigarettes and burning sensation caused its own.   This added to the joy of coffee while chatting in a coffee shop. The story above is considered as the beginning of what makes nyethe as typical of the Regency Tulungagung which until now still remain and have become custom.

 Initially, nyethe known only in Tulungagung, East Java alone. . This habit then it spread to other areas such as in Malang, Kediri, Surabaya and other cities.  Nyethe activities that caused this was not even familiar to people outside Tulungagung District. Even many who thought such activities do not come from Tulungagung because of the many coffee shops outside Tulungagung District.

 At the current development, nyethe not only be done when the coffee was gone and the glass of his only remaining course cethe.  But a cup of hot coffee wedang accidentally poured into the saucer or pengalas glass.  A few minutes later, the water in the glass pengalas returned again to the cup.  If cethe still too wet, a few sheets of scrap paper square paper placed on top of it, to absorb the water.  Blackish brown Cethe apparent later this dioles-apply to cigarettes that would suck. . And in cethe it can be, for then nyethe. The people who often argued with nyethe in cethe, cigarettes taste better assessed and aromatic appeal. In addition to providing a fresh scent, cethe also believed to make cigarettes more durable, not otherwise needed, and much more delicious.

The number of self-employed workers in Tulungagung growing number of vendors supporting the coffee shop in this city.  According to data from the current  Tulungagung Gover ment cethe number reaches 1700 stall stall.  We have a well-known nyethe shop, shop that provides exclusively for this purpose.Among them is Waris Warkop and Mak Tin, Warkop Pak Sigit, behind the market square Pahing, Warkop Yani, and Chandra warmus tone. Price cethe glass coffee is very cheap, only Rp 1000, -.

Cethe proprietor provides in-saucer saucer to facilitate the cethe opinion .So that visitors stay to stem spread cethe cigarette. The penyethe any cethe applied to cigarettes as are batik with various motives, ranging from the form lines, a circle, a butterfly, batik to black. In order taken coffee grounds good, it must be ensured that the fine residue left on the saucer been silenced for a moment.  The goal for this coffee grounds thickened without water. . The seller must use a fine coffee powder and milk are sometimes given to a good level of adhesiveness of the painting.   While painting is a tool of their own matches. NNyethe really need accuracy, but it also trains nyethe patience.

 Social interactions of Nyethe activities:
            Social interaction is defined as a social behavior that is always in the framework of such groups in the structure and function of social groups. . Also, social interaction is a relationship between two or more human individuals where one individual behavior change or improve the behavior of other individuals or vice vers. Of social interaction can be drawn conclusions about aspects of social interaction that is the individual, the purpose, the relationship between individuals and groups, and the relationship with the structure and function of the group.
            Based on this definition, nyethe have in common that could be the basis for the claim that the activities are nyethe elements of social interaction. The similarity is more activity rather than by individual groups, such as sitting and chatting in groups nyethe.
            There are four types of social interaction that is komensialisme, parasialisme, mutualism, and sosiality. Dari keempat jenis interaksi sosial ini, kegiatan nyethe masuk dalam kategori mutualisme dan sosiality. Of the four types of social interaction, activities fall into the category nyethe mutualism and sosiality.
            Mutualism is the social interaction mutually beneficial for both ,In this nyete activities benefit all parties in accordance with the role and purpose of each of the parties involved in these activities. . For example proprietor profit from coffee and cigarettes are sold in the coffee shop, coffee shop while visitor  have the satisfaction of enjoying coffee and cigarettes while nyethe in a coffee shop. Fellow guests were also able to exchange opinions, information or just chat that make each individual feel both happy and enjoy.

While sosiality category is a social interaction that is societal.  Forms of social interaction that comes from the existing community and impact on society itself.  If viewed from a historical aspect, nyethe activities created by the fun people, especially smokers as subject the perpetrator, and the impact on society itself is narrow and the overall community in general.

            The visitor as an individual stalls cethe can not be separated from stall situations where it is located.  Gathering of a few visitors in one place doing the same thing that makes creating a situation nyethe hereinafter nyethe form groups or communities in one place.
            The situation facing togetherness penyethe will grow and direct the spontaneous behavior.  Group together have characteristics responsible for a relatively short time, the participants are physically connected, the lack of rules organized, and spontaneous interaction.

 Togetherness in the group activity in long-term nyethe can form new communities in the society Tulungagung cethe community mania.  There are activities that facilitate creativity nyethe actors, such as race or nyethe a Nyethe kompetition Tulungagung district.  Because nyethe habitual smokers, especially in areas Tulungagung, it can be regarded as nyethe culture Tulungagung smokers in the area. There must have known how long batik tradition of cigarettes with coffee grounds or at the call of popular rage began cethe Tulungagung community From year to year, this penchant for becoming entrenched mencethe. I That's evidenced by the number of contestants cethe held Sukowiyono Village residents, District Karangrejo, . In addition, in conjunction with the anniversary of the Supreme Tulung to 800, also has held the race was sponsored by nyethe Gudang Garam.

            So as can be concluded that the negative assumptions of society that considers activities nyethe is a waste of time is not always true. This is proven by the research data that shows that the activities conducted at the time nyethe varied and only a few elements of a waste of time. Some even consider having nyethe many artistic elements.Actually a waste of time or whether nyethe activities rely heavily on the perpetrators nyethe subject itself.

In terms of socio-cultural and social, nyethe is the origin of the formation of a social interaction is more positive.  And the social interaction that occurs from the visitors who come from various levels, both from the young and old, blended into one. Besides the known existence of the formation of new communities such as race or nyethe often called "Nyethe Competition" in various places both in the stalls, in the plaza or in the event a big anniversary.

.           Of social interaction which are then formed a new community in Tulungagung society that directly or indirectly create a new culture among the people of smokers. Tulunga