Saturday, February 27, 2010
Starbucks from Small To largest
The famous coffee shop is Starbucks. I will discuss about what is Starbucks, the things that make me want to consume products from Starbucks and also the reasons that could cause me not to consume Starbucks. Berikut penjelasannya Describes
Starbucks is the name of a coffee shop that the international standard. . First established in Seattle, Washington by 3 people is Jerry Baldwin, Zev Siegel and Gordon Bowker in 1971. Starbucks initially sold only coffee beans and equipment associated with coffee production but in 1982, a businessman named Howard Schultz joined Starbucks in the company and suggested that not only sell starbucks coffee beans and equipment, but also serve coffee drinks. The idea was rejected because the original owners of Starbucks coffee is the assumption that home-based beverage that Howard Schultz finally make their own coffee shop called Ir Giornale.
In 1987 the original founders of Starbucks decided to sell the Il Giornale to Starbucks's Howard Schultz, Howard Schultz and then change the name Ir Giornale and Starbucks opened a branch in another place. Although Starbucks positioned itself as a coffee shop, they also provide the food and suitable to eat while drinking coffee, it makes Starbucks so popular with consumers. Starbucks in the country of origin is a favorite because the majority of people in America drink coffee in the morning or at noon during office breaks.
Starbucks opens first international branch in Tokyo in 1996, and since then continued to open branches and a joint venture that is now owned outlets either directly or from the joint venture and licensed outlets amounted to 12,440 in the whole world ....
The first Starbucks outside of Seattle is in Vancouver and Chicago in 1987 while the first branch outside of North America is located in Tokyo, Japan which opened in 1996.and . Starbucks is now found in Argentina, Australia, Austria, Bahamas, Bahrain, Belgium, Brazil, Canada, Chile, China, Cyprus, Czech Republic, Danish, Egypt, France, Germany, Greece, Indonesia, Ireland, Japan, Jordan, Kuwait, Lebanon, Malaysia, Mexico, Netherlands, New Zealand, Oman, Peru, Philippines, Qatar, Romania, Russia, Saudi Arabia, Singapore, South Korea, Spain, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates,And the new store will be opened in Algeria,  Bulgaria, Colombia, Hungary, Poland, and Portugal. In Indonesia, Starbucks franchises owned by Mitra Adi Perk
Starbucks “Criticism and controversy “
. In various places in the United States a number of Starbucks outlets have been subject to attack some parties argue that the company became part of the homogenization of American culture and currents of globalization sweeping the world." Form of attack varies, from graffiti on the walls, pouring glue in the locks on doors and windows to make the outlets into or contaminate the window, until the installation of a notification letter with a fake letterhead of contents Starbucks announced with regret the closing of "thousands of outlets in the whole world. "